Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition.
Focus: Qualification & control
Teach, tailor, and take control. Reframe how the buyer thinks about their problem.
Focus: Insight & reframe
Situation, Problem, Implication, Need-Payoff. Draw out the full weight of the problem.
Focus: Deep discovery
Qualify hard up front. Be the buyer's therapist, not their vendor. No pressure, no games.
Focus: Mutual qualification
Diagnose before you prescribe. Connect your solution directly to their specific pains.
Focus: Pain-to-solution fit
Lead with business outcomes and ROI. Make the economic case crystal clear to every stakeholder.
Focus: ROI & business case
Where they are, where they want to be, and the gap between. Your product bridges that gap.
Focus: Current vs. desired state
Act as a trusted advisor. Build deep understanding before making any recommendation.
Focus: Trust & long-term fit